The event took place in IKEA Coventry on the 23rdFebruary and took just under 10 hours to complete, raising £89.77 in cash donations and boosting my overall online total to £735.

“This was by far the toughest physical event I have ever done. The training was particularly gruelling, both mentally and physically, and there were points were people questioned whether I could actually do it, and then I started to doubt myself, but, at some point, it comes down to shear stubbornness and the desire to complete the challenge remembering all the time those that you are trying to help and how tough their lives are. However, even with regular breaks, stretching and a considered diet it took nearly 3 days to get over the row itself. I’m glad its out the way and I can focus on the next event”



February sees me raising funds for Cyrenians.

Whilst working in the Dale End Area of Birmingham, I would every day pass homeless people on my morning commute. Whilst I was aware that homelessness was an issue in the UK, it wasn’t until this period that I really started to see the scale of the problem.

I was lucky enough to have a Manager in this role that went out of her way to work with the homeless support networks, including utilising our site to hold set up equipment for the 4 soup kitchens that were set up behind thestore on varying days throughout the week.

Through these interactions, we met a young man who was sleeping rough under a nearby bridge having been kicked out of his home.He was a friendly, cheerful and honest young man, that had just fallen on hard times as a victim of circumstance and to be honest he changed some of my preconceptions of the reasons behind homelessness, and the types of people it affected.


February’s challenge is to row 100K over 12 hours on a static rowing machine in the main foyer of the Coventry IKEA store.  


I will be supported in this event by a number of colleagues from IKEA Coventry, using equipment supplied by Pure Gym Coventry.


“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 355 stores in 29 countries and counting.

At IKEA we have a vision ‘to create a better everyday life for the many people’; a vision that includes our customers and co-workers. Learn how this came to life in financial year 2018 by clicking the link below. We couldn’t have done it without you, so thank you UK!


At IKEA Coventry we are dedicated to having positive impact on people, the planet and a good neighbour within the local communities we operate. We aim to be regarded by our customers and co-workers as an environmentally and socially responsible company.  

Ikea asked its committee members to speak with co-workers and help decide which charity they would like to support. Together they came to the conclusion that homelessness is one of the biggest problem in their community.

We eventually chose Coventry Cyrenians, a local organisation which help homeless and vulnerably housed people.

It was really important for us to engage all co-workers. We had posters, emails and post on yammer informing them what we will collect and where they can drop it. The recovery team made boxes, com-in team help with graphics.

Together we donate:

  • Blue bags 
  • Reusable water bottles 
  • Throws 
  • Warm vests 
  • Chocolates 
  • Toiletries 
  • Clothes
  • Food 
  • Christmas decorations and trees

IKEA also collected over £240 during St Lucia and on the Jumper Day and donate our time and help pack the gifts for homeless.

For more information on Cyrenians contact Jo Page.



Since we opened our first gym in 2009, by continuing to focus on what most people want from gyms and by putting innovative technology at the heart of everything we do, we have fundamentally changed the gym industry and opened up access to fitness to over 1 million people.

We have created a friendly, supportive places where everybody is welcome, in a judgement free zone. We are here to help and support everybody, whoever they are. We have members from all walks of life, shapes and sizes, abilities, experience levels, and all types of goals.  

Today we have over 230 gyms nationwide in convenient locations, providing more people than ever with access to affordable fitness helping us to achieve our ambition of making fitness accessible to everybody, wherever they are.